We are living in unprecedented times
We are dealing with four critical issues all at the same time.
1. Climate change: storms, floods, forest fires
2. Economic disparity and homelessness
3. Political and racial issues that divide our country
4. The high cost of living and threat of a recession
With each of these issues comes conspiracy theories, scams and disinformation leaving many people fearful and unsure of who or what to trust anymore. Consumer trust is at an all time low.
The Shift
Because of the mistrust in the marketplace consumers have become more cautious and purpose driven.
They want to believe in you and your company before they invest their time and money.
• They want to believe you have their best interest in mind
• They want to believe you can deliver on your promises
• They want to believe you'll be there for them after they pay you
• The want to believe you want to make the world a better place
In a recent survey 86% of consumers say authenticity is the number one thing they look for when choosing a new vendor or company to work with.
We train purpose driven business owners and their teams to
authentically
communicate their purpose and build trust.
Our intention: help business owners and team members inspire prospects to become clients, who come back repeatedly and refer others to your business.